The following are some of the ways that Foshan Victory Mosaic Company has innovated and developed, and deeply cultivated the global market under the tariff barriers:
I. Product Innovation
Functional innovation
Develop mosaic products with special functions. For instance, research and develop self-cleaning mosaics that utilize nanotechnology to make their surfaces less prone to staining. This is highly attractive to the high-end construction and sanitary facilities markets.
Manufacture mosaics with thermal insulation and heat preservation functions. In the global market where the demand for building energy conservation is growing increasingly, this functional type of mosaic can meet the pursuit of energy efficiency by builders and consumers.
2. Design Innovation
Integrate diverse cultural elements into design. Combine traditional Chinese cultural elements with the cultural characteristics of different regions around the world to create unique mosaic patterns. For instance, blend the ink-wash painting style of China with classical European patterns to design mosaic products that not only embody the charm of the East but also meet the aesthetic standards of the West, thereby satisfying the aesthetic demands of consumers in various countries and regions.
Utilize 3D printing technology to achieve personalized customization. Based on the specific patterns or design concepts provided by customers, quickly produce customized mosaic products through 3D printing technology, enhancing the added value and competitiveness of the products.
II. Supply Chain Optimization
Diversification of raw material procurement
Seek more high-quality domestic raw material suppliers to reduce reliance on imported raw materials. Establish a stable raw material supply network within China. By building long-term cooperative relationships with suppliers, ensure the quality and supply stability of raw materials, while also reducing the tariff costs associated with imported raw materials.
Explore emerging raw materials. Research and adopt some new and lower-cost raw materials to replace traditional ones. For instance, develop mosaics based on new ceramic composite materials, which can ensure product quality while reducing costs.
2. Localized Production and Cooperation
If Victory Company mainly exports to the European and American markets, it can consider setting up small assembly plants in Europe or America or launching cooperative production projects with local enterprises. This approach not only helps to avoid tariff barriers but also enables better adaptation to local market demands and enhances the speed of market response.
III. Market Expansion and Marketing Innovation
Explore emerging markets
Pay attention to the markets of the countries along the “Belt and Road” and emerging economies. The infrastructure construction in these regions is constantly developing, and there is a large demand for building materials such as mosaics. For instance, in some countries in Southeast Asia, Africa and Latin America, the urbanization process is accelerating, and the potential of the building decoration market is huge.
Formulate marketing strategies in line with the characteristics of emerging markets. In emerging markets, price sensitivity may be relatively high. Therefore, it is advisable to introduce product lines with high cost performance, while emphasizing the basic functions and practicality of the products in the promotion.
2. Digital marketing
Strengthen the construction of online marketing channels. By establishing a professional company website, social media accounts (such as Facebook, Instagram, LinkedIn and other international social platforms), and e-commerce platforms (such as Alibaba International Station), showcase the company’s mosaic products, provide detailed product information and virtual showroom experiences, making it convenient for global customers to understand and purchase the products.
Utilize big data and artificial intelligence for precise marketing. Analyze data such as the purchasing behavior and preferences of customers in different global markets, and push product information and promotional activities in a targeted manner to enhance marketing effectiveness.
IV. Brand Building and Service Enhancement
Strengthen brand image
Emphasize product quality certification and compliance with standards. Actively obtain internationally recognized quality certifications, such as ISO series certifications and the EU’s CE certification, to demonstrate the high quality and reliability of the company’s products to the international market and enhance the brand’s international image.
Participate in international exhibitions and industry events. Attend world-renowned building decoration materials exhibitions, such as Coverings 2025 in Orlando and the Milan International Building Materials Exhibition, to showcase the company’s latest products and technological achievements, exchange with international peers, and enhance brand awareness and industry influence.
2. Improve after-sales service
Establish a global after-sales service network. Train professional after-sales teams to promptly respond to inquiries and complaints from international market customers, and provide services such as product installation guidance, maintenance and repair.
Provide product warranties and return and exchange policies. In the international market, enhance customer trust in the brand with a complete after-sales service policy to promote product sales and expand market share.
Post time: Apr-08-2025