Chinese mosaic enterprises are indeed currently confronted with numerous challenges such as severe product homogeneity, intense price wars, and rising costs. To successfully break through this deadlock, innovation and transformation are needed from multiple dimensions. Below, I will analyze the ways to break through from aspects such as products, technology, market, and brand for you.
Product Innovation and Differentiation
The key to breaking through homogeneous competition lies in product innovation and differentiation.
Enhance the value of art and design: Companies can collaborate with renowned designers or artists to develop a series of products with unique visual impact and cultural connotations. Draw inspiration from fields such as nature and modern art, and bid farewell to the old-fashioned patterns and colors.
Develop high-end customization business: Provide personalized and customized mosaic solutions for high-end home decoration and commercial projects. This can meet the pursuit of uniqueness and quality by high-net-worth clients and effectively increase the added value of products.
Expand on eco-friendly and smart products: Develop mosaic products made from eco-friendly materials (such as recycled glass) and produced through low-energy consumption processes to meet the market’s demand for green building materials. Explore smart mosaics, for instance, by integrating them with lighting and temperature control technologies to enhance product functionality and technological appeal.
Technical Upgrades and Process Optimization
It is crucial to enhance production efficiency and product quality through technological upgrades.
Introducing automated and intelligent equipment: Investing in automated cutting, grinding, and assembly equipment, and even introducing robotic operations, can significantly enhance production efficiency, product accuracy and consistency, while reducing labor costs and material waste.
Optimize production processes and management: Apply lean production concepts to streamline and optimize production processes, eliminating waste. Strengthen raw material procurement and inventory management (such as attempting zero inventory management) to reduce operating costs.
• Focus on the research and development of new materials and new processes: Continuously develop new environmentally friendly materials (such as nanomaterials, full-body glaze technology) to enhance the wear resistance, stain resistance, weather resistance and other properties of products, and achieve more complex designs through new processes.
Market and Channel Expansion
Actively exploring new markets and optimizing sales channels are the keys to a company’s growth.
Focus on new domestic market opportunities: While consolidating traditional markets, deeply explore domestic market demands, and pay attention to the opportunities brought by urban renewal, renovation of old residential areas, and rural revitalization. Strengthen cooperation with real estate developers, decoration companies, and designers, and enter the engineering channel.
Integration of online and offline channels: Optimize traditional offline channels and establish stable cooperation with high-quality building materials markets and distributors. Vigorously develop online channels: Build an official e-commerce platform, utilize social media (such as Douyin), and conduct brand promotion and sales through live-streaming on e-commerce platforms. This helps to reach end consumers more directly and collect user data.
• Explore international markets: While consolidating traditional advantages, actively expand into emerging markets along the Belt and Road Initiative and elsewhere. Pay attention to the preferences and standards of different regions to enhance the international competitiveness of products.
Brand Building and Operational Efficiency
• Build a differentiated brand image: Clearly define the brand positioning, whether it focuses on high-end customization, environmental technology or artistic design? And enhance brand awareness and reputation through continuous content marketing, telling brand stories, and participating in industry exhibitions.
• Control supply chain costs and risks: Establish stable cooperative relationships with upstream raw material suppliers to enhance control over key materials and address price fluctuations and supply risks. Reduce unit production costs through large-scale production, lean management, and other methods.
Focus on core products and streamline: Many enterprises have a wide range of products, which resources and energy. Based on market demand and their own advantages， they should concentrate resources on a few core products with the greatest potential， delve deeply into them, and achieve scale effects and competitive advantages.
Note: The phrase “resources and energy” seems to be a typo in the original Chinese text. It should be ” resources and energy” which means “diverted resources and energy”. However， the translation provided above is based on the original text
Innovation and Cross-border Integration
Embrace digitalization and new technologies: Utilize big data analysis to understand market demands and guide product development and marketing strategies. Employ VR/AR, digital design tools, etc. to enhance product presentation effects and customer experiences.
Explore cross-border integration: Try cross-border cooperation with fields such as art, fashion, and smart home, develop co-branded products or innovative application scenarios, and infuse new vitality into traditional mosaics.
Summary and Outlook
For Chinese mosaic enterprises to break through the current situation, it is necessary to systematically promote from multiple aspects such as product innovation, technological upgrading, market expansion, brand building, and operational optimization. The core idea is:
• Say goodbye to homogeneity: Create unique products through innovation in design, functionality, and experience.
• Enhance added value: Transform from production and manufacturing to “manufacturing + services + brand” to achieve higher profits.
Embrace new trends: Focus on directions such as green environmental protection, intelligence, and personalized customization.
In the future, those enterprises that can keenly capture market changes, continuously carry out technological innovation, and successfully build differentiated brands are more likely to stand out in fierce competition and lead the industry towards high-quality development.
It is hoped that these analyses can offer you some ideas. Although the mosaic industry is facing challenges, it still holds great opportunities in the future through active transformation and innovation.
Post time: Sep-22-2025